India is a big country having no 1 population in the world now, but it is surprisingly only 3% are active in stocks market,

The main point is financial literacy, one major factor that keeps away Indians from stock market is lack of knowledge about it, a lot of people have assumptions that stock market is hard to crack, this is rooted in the fact , that nobody have tried to understand what’s the stock market is, and what is investing

Preferably the gold is known as safe investment and Indians believe in physical assets like gold, buying gold is closely related to culture, and there are special days to buy it in india

Lack of trust is also a major factor that people don’t enter stocks market, people will find it hard to trust what thing they don’t understand and over all the scams has happened in stocks market has a deep negative impact on people like the famous Harshad Mehta scam that has a series named scam 1992

Another point is lack of money , it is because people have heard stories about big investors and big people so people think it requires huge capital in stocks market, which is not true, you can start from rs 500 in stocks market and the last point is conservative attitude, trust on only banking fds and safe instruments