Yes, brands can use virtual influencers to increase brand awareness and shape brand image. Virtual influencers can be creative, and brands can use this creativity to associate themselves with them. Brands can work with virtual influencers for a long-term relationship or for a few posts

Some brands that have used virtual influencers include:

Prada, Chanel, Red Bull, Calvin Klein, Tinder, Samsung, YouTube, and Balmain. 

Virtual influencers can help brands give them a competitive edge. However, some say that virtual influencers lack authenticity, similarity to followers, and parasocial relationships with followers, which can make it difficult to motivate purchase intentions. 

Virtual influencers can have similar marketing activities to human influencers. For example, once a virtual influencer has a solid fan base, brands can partner with them to increase brand awareness

As such, by investigating 33 virtual influencers on Instagram, this study explored whether brands should create or collaborate with virtual influencers and how they can increase customer-brand engagement. The findings reveal that non-branded virtual influencers are more engaged than branded virtual influencers

Other brands that use virtual influencers include:

Nike, Puma, Louis Vuitton, Balmain, Samsung, and Alibaba

Some examples of virtual influencers include:

• Lil Miquela: Model, singer, and virtual influencer who has worked with Calvin Klein, Prada, and Dior 
• Lu do Magalu: Virtual character who has 6.8 million followers on Instagram, and is said to have the highest earning potential of all AI influencers 
• Barbie: Virtual influencer with millions of followers 
• Any Malu: Virtual influencer with millions of followers

According to Ad Age, Walmart and Adobe pay the most for social posts, creators, and influencers. Instagram is the most-used influencer marketing platform used among marketers in the United States. Big brands like Motorola, Adidas, Pepsi, and Dunkin’ Donuts all use influencer marketing. Adidas has been using influencer marketing to promote their products for years now, targeting a younger audience through Instagram

Adidas is one of the most famous brands using influencer marketing to promote their products. Adidas got in touch with influencers to increase their reach on social media. They wanted to focus on a younger audience, so they chose to do an Instagram influencer marketing campaign

According to Socialbook.io, fashion and beauty are the industries that benefit the most from influencer marketing. The fashion and lifestyle industries use influencers to connect with people in a relatable way. For example, brands can promote sales, offer giveaways, and select the right influencers based on the target audience and brand values

Indian and global virtual influencers

India has several virtual influencers, including Naina, Kyra, Tia Sharma, and Sravya, who use AI technology to create their visualizations. Naina Avtr, created by Avtr Meta Labs, India’s first-ever content-driven Meta-influencer company, is one of these virtual influencers. Kyra is India’s first virtual influencer, launched in January 2022, and uses digital marketing strategies to engage audiences

Other virtual influencers include:

Lu do Magalu, Lil Miquela, Barbie, Guggimon, Any Malu, Anna Cattish, Thalasya, and Janky. 

Virtual influencers have been involved in campaigns for global brands, including: Hatsune Miku for Domino’s Pizza in 2013, Noonoouri for Dior in 2018, Lil Miquela for Samsung in 2019, and Imma for IKEA Japan in 2020

As of January 2024, Naina Avtr is considered India’s first virtual superstar. She has over 1.6 million followers on Instagram, and will be releasing a podcast show.

One such virtual influencer from India is Naina Avtr who is taking the Internet by storm. Naina is a digitally crafted persona created in 2022 by Avtr Meta Labs, India’s first-ever content-driven Meta-influencer company. According to her Instagram bio, Naina is 22-year-old, from Jhansi

Virtual influencers are popular and are expected to become more common as social media moves into web 3. They can help shape the way people interact with brands and content online, and can revolutionize the economics of marketing initiatives. Brands can use virtual influencers to create content that aligns with their vision, and can help attract brand awareness and attention. For example, the automobile brand MINI collaborated with Miquela (VI) to promote the brand, and the campaign received over 31,000 likes and 695,000 views

According to Mintel Consumer Data, nearly half of people who follow social media personalities are interested in following a virtual influencer. However, some say that virtual influencers lack the persuasive power to motivate purchase intentions because they are not authentic, are not similar to their followers, and have a weak parasocial relationship with them

AI can impact the role of influencers, but it is unlikely to completely replace them. AI can help analyze consumer data to create personalized marketing campaigns, such as tailoring messages, product recommendations, and advertisements to specific target audiences. AI can also help measure an influencer campaign’s performance and provide insights into what works well and what could be improved. This helps to optimize future campaigns for better results

However, AI cannot match the power of human influence. AI serves as a structured source of creativity rather than a platform for exploring the boundless depths of artistic intelligence. Human touch is necessary, and brands are looking to work with influencers who have an engaged following, which comes from authentic sharing and creating a trusting environment. 

AI influencers are artificial models created on image-generating websites. They are controlled by creators who generate images, marketing them on social media platforms and providing exclusive content to paying subscribers whom they also converse with

It also situates virtual influencers less as a replacement for human influencers than as a new trick for juicing certain campaign metrics. But imagining that an AI influencer is capable of generating cheap images of someone hawking a product misses what actually makes influencer marketing effective

Yes, AI influencers are real. They are fictional characters created using artificial intelligence (AI) and computer-generated imagery (CGI). AI influencers are also known as virtual influencers or digital avatars. They are often designed to look like real people, with realistic features and personalities. AI influencers can be programmed to say and do anything, and are often used to promote brands or products. They can have hundreds of thousands or millions of followers on social media platforms like Instagram and TikTok

AI influencers can be lucrative, with potential earnings at par with human influencers. For example, Naina, an AI-created model with human-like movements and appearances, is among the leading virtual influencers in India. Some AI influencers also have their own merchandise lines and endorsement deals. 

However, some say that AI-generated influencers lack authenticity. For example, one project created in 2019 by Foundation de France to spread environmental messages has no money, even though it has over 213,000 followers. 

Here are some more AI influencers:

• Lil Miquela A robot model who has worked with Prada, Calvin Klein, and Dior 
• Shudu A 100% computer-generated social media influencer who has been called the world’s first digital supermodel 
• Lu do Magalu The most popular virtual influencer in 2022, and the virtual person with the most visibility worldwide 
• Imma The first virtual human and AI influencer model in Japan, produced by Aww Inc. in 2018 
• Qai Qai Based on a doll belonging to the daughter of Serena Williams and Alexis Ohanian, Qai Qai has 342K Instagram followers 
• Naina Avtr A digitally crafted persona created in 2022 by Avtr Meta Labs, India’s first-ever content-driven Meta-

Who is the AI girl that looks real

Aitana Lopez commands a legion of fans on Instagram, and she is not even a real person. A few months ago, we shared how AI is being deployed as news readers in popular media houses. Now it seems AI-generated models will be soon taking over the jobs of influencers and runway models

Please like subscribe comment your precious thoughts on universe discoveries ( we also cover social media and recent marketing discoveries)

Full article source google

https://www.amazon.in/b?_encoding=UTF8&tag=555101-21&linkCode=ur2&linkId=80fb4c3470b5df5903dc59fd3da06150&camp=3638&creative=24630&node=1983518031