Mumbai (Maharashtra) [India], December 13: Natvits Beverages Pvt Ltd, founded in 2018, has quickly emerged as a trailblazer in the beverage industry with its flagship brand, AQUAPEYA. The company has carved a niche for itself by manufacturing high-quality mineral water, fruit juices, carbonated soft drinks, and energy drinks that cater to the ever-evolving preferences of consumers.

A Visionary Leadership

At the helm of Natvits Beverages are its dynamic founders:

* Tushar Mundada, CEO, who drives the strategic vision and overall growth of the company.

* Ravi Mundada, CTO, who ensures that the company’s products are backed by cutting-edge technology and innovation.

Together, they have transformed Natvits Beverages from a bootstrap startup into a thriving enterprise, proving that perseverance and innovation can overcome any challenge.

State-of-the-Art Manufacturing Facility

Natvits operates out of an expansive 40,000 sq. ft. production facility, equipped with state-of-the-art technology. The facility adheres to stringent quality standards and is certified with ISI, ISO, and Central Railways approvals, ensuring that AQUAPEYA products meet the highest benchmarks of safety and excellence.

Market Reach & Growth

With a robust distribution network, AQUAPEYA products are available across 10,000+ retail outlets supported by 100+ distributors in key markets, including:

* Maharashtra: Sangli, Satara, Kolhapur, Solapur, Pune, Jalna

* Karnataka: Belgaum, Bagalkot, Vijapur

The company’s daily production caters to almost 1 lakh bottles, meeting the growing demand for its products. Despite being a bootstrap company, Natvits has achieved remarkable growth, thanks to its focus on quality and customer satisfaction.

Aquapeya didn’t take the traditional route to success in the competitive beverage market. It wasn’t about catching the latest trend or following the typical playbook. Founders Tushar and Ravi Mundada, who have been in the FMCG sector since 2007, built their strategy around an unusual but straightforward philosophy: “The consumer is not the king. The channel partner is the king.” Instead of getting distracted by consumer preferences, they doubled down on their relationships with dealers and retailers, ensuring that the people who moved their product were motivated, engaged, and profitable

A Breakthrough Moment on Shark Tank India

Aquapeya’s visibility skyrocketed when it appeared on Shark Tank India. For many entrepreneurs, the show is simply a platform to secure investment. For Aquapeya, it was a game-changer — a moment that brought the brand national attention and positioned it for significant growth. “Shark Tank India wasn’t just about the funding. It was an entrepreneurial education that provided insights that went beyond the financial support,” Tushar commented. The exposure from the show not only helped Aquapeya secure critical investments but also brought strategic advice that fueled the company’s next phase of growth, the founders noted. With the backing from the platform, Aquapeya is now poised to expand its production capacity by 50% at its existing facility by 2025. The aim is to scale up operations and reach a revenue target of Rs 20 crores. “We are cracking the market on trends,” he declared, defending his strategy amid investor debates. With products spanning 75% water, 13% jeera soda, 7% mango juice, and just 2% carbonated drinks, Tushar’s clear focus on consumer preferences has fueled profitability from day one. FY 2024 closed at Rs 9 crores, and with an EBITDA of 16%, the brand is targeting Rs 12 crores for FY 2025.

Aquapeya’s financial performance and future outlook

Aquapeya’s financials reflect the company’s steady growth and operational efficiency. The company is currently generating Rs12 crores annually, with a gross profit margin of 25%, an EBITDA of 20%, and a net profit of 10%, according to details shared by the founders. These numbers indicate that the brand is not only growing but doing so profitably, and its financial health positions it well for the future

Expansion plans

While Aquapeya’s success has primarily been concentrated in Maharashtra, the company is now preparing to expand its reach. The Mundadas are exploring co-packing partnerships outside Maharashtra, with a particular focus on strategic locations like Mumbai, Pune, and Nashik. By optimising logistics and expanding its distribution channels, Aquapeya aims to meet the growing demand for its products across new regions. “We’re not rushing to expand everywhere; we’re strategically targeting regions that align with our growth strategy,” Tushar added.

Aquapeya is a beverage brand that manufactures and sells mineral water, fruit juices, energy drinks, and soft drinks. 

Aquapeya products mineral water, fruit juices, energy drinks, and carbonated soft drinks

• Jeera.
• Energy Blast.
• Mango Gold.
• Fizzy Orange.
• Fizzy Lime.

Acqapiya is available on sanglimart.com

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