The company that pitched healthy, protein-rich ice creams on 

Shark Tank India was originally called Get-A-Whey, but has since rebranded to Get-A-Way. 

Here’s an update on their journey after the show:

• Shark Tank Deal: The founders, a mother-son duo Jimmy and Jash Shah (later joined by Pashmi Shah), appeared on Season 1 of Shark Tank India and secured a joint investment of ₹1 crore for 15% equity from three “sharks”: Vineeta Singh, Ashneer Grover, and Aman Gupta.
• Post-Show Growth: The exposure from the show significantly boosted sales, which jumped from around ₹20 lakh per month before the episode aired to between ₹80 lakh and ₹1 crore per month afterward.
• Expansion: The funding and visibility allowed the brand to expand its distribution network dramatically, growing from just a few cities to over 45 cities across India. They also increased their operational capacity with more cloud kitchens.
• Rebranding and Product Diversification:To reflect an expanded product portfolio beyond just whey-protein-based desserts, the company changed its name from “Get-A-Whey” to “Get-A-Way”. Their offerings now include low-calorie, no-added-sugar products like:
  • Regular and Keto ice creams
  • Vegan gelatos and ice popsicles
  • Ice cream sandwiches
  • Diabetic-friendly kulfis
  • Chocolate waffle bites
• Current Status: The brand has a strong market presence and has attracted celebrity endorsements, such as from Malaika Arora. In late 2025, the company was acquired by Heritage Foods for an amount of $797K. 

You can explore their current healthy dessert options and order online via the official Get-A-Way website.

Get a whey future

The future of Get-A-Way (formerly Get-A-Whey) is 

focused on significant national expansion and growth in the healthy dessert market, driven by its recent acquisition by the larger dairy company Heritage Foods. 

Key future plans include:

Strategic Vision and Growth Targets

• Acquisition & Ownership: Heritage Foods acquired a 51% majority stake in Get-A-Way’s parent company in October 2025 and holds the option to purchase an additional 20% by March 2026.
• Revenue Doubling: Get-A-Way projects to double its top-line revenue in the fiscal year 2026 (FY26).
• Vision 2030 Alignment: The partnership aligns with Heritage Foods’ goal to become a leading dairy nutrition company by 2030, focusing on high-growth, value-added functional food categories and reaching Gen Z consumers.
• Operational Management: The original promoters and co-founders will continue to manage day-to-day operations, ensuring the brand’s innovative identity is maintained. 

Expansion and Distribution

• Leveraging Networks: The brand plans to utilize Heritage Foods’ extensive manufacturing scale, supply chain strength, and pan-India distribution network to expand its footprint significantly beyond the current 35+ cities.
• Increased Capacity: The company will benefit from Heritage Foods’ ₹230 crore investment in new greenfield ice cream facilities to scale up production.
• Omnichannel Presence: Get-A-Way aims to strengthen both its online presence (quick-commerce and food delivery platforms) and its offline retail footprint. 

Product Innovation

The future product strategy will continue to emphasize “health-plus-indulgence” and a wider range of options for health-conscious consumers, including:

• Healthy cakes
• More vegan ice creams
• Diabetic-friendly kulfis and low-calorie ice cream sandwiches 

You can learn more about their strategic growth initiatives by exploring the official Heritage Foods acquisition details.

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